The Prototypic Baby Boomer Toots Her Own Horn

I'm reclaiming my authority on this topic.  (Yes, you are allowed to have Cartman echoing in your head, "Respect my authority!")  The last half of the baby boom needs me.   Well they wanted to call us the "me generation" so I might as well act like I have a super huge ego. 

Seriously,  I ranted and raved about how the baby boom was not one group, how it was at least two distinct cohorts, how the government seemed to decide on a course of action for our lives rather early on when the boom was arbitrarily cut off at the 1964 year rather than waiting for the demographic trend to taper off to pre-1946 levels (which it did by 1968.)  I ragged on this topic from 1998 until 2002-2003 when my personal life got complicated and I joined with other women across the country and around the globe to try to provide some karmic balance balance to the lies that were being pumped into the U.S. bloodstream via fear, the media, and silence.  I pumped the word Late Boomer into the media however I could using what would now be called a social media strategy.  The term was picked up and is in fairly common use.  That was all I wanted.  Similarly I feel my energies given to peace work since 2003, and to my family have also been successful.  But the mis-identification and targeting of Late Boomers is still problematic. Time for "super Late Boomette to the rescue!"

But now it is time for me to take up the reigns again and remind my cohort that we are powerful and have much to do to counteract the negativity and misdirection that transpired in the first part of this  last decade.   

So much of what I do as an individual is partially influenced by my generational identity.  I am the prototypical baby boomer.  I was born in 1957, the height of the baby boom, I'm female, and females outnumber males at all , and as a cultural anthropologist  interested in semiotics and marketing, the perspective and knowledge base I bring to all things Late Boomer is difficult to match. 

Demographics can be a fun topic when illustrated with iconic persons and events, and general cultural commentary are all things I blog about.  I will try to separate entries with meaningful tags and category labels. 

If you have questions, do ask!  I may have the same ones and write about them.  I also speak on the topic and do business consulting.  Feel free to contact me. 

The Evolution of a Concept

Long ago at the turn of the century several people started to realize that there was something amiss in our culture with how people of our age – people born in the late 1950s and early 1960s – were perceived.
I started a list at that time called late boomers and shortly after that started a website called late-boomers hosted as a .com account. This gave rise to a newsletter that I would post on site and send out. No matter what the format was, there was a community and some sort of a publication focused on defining the cohort or global age-grade that comprised the last “half” of the baby boom and as a consequence, define the first half as well rather than compressing two very different groups into something government demographers once described as the post-WWII baby boomer and that in the late 1970s began to be called Baby Boomers.

I’m continuing this ‘net place here on This Later Boom site as a place to write about the unique perspective that developed within our cohort from being raised and developing in an incredibly unique time of dramatic change. We were too young for Woodstock or The Draft or military service in Vietnam. Our early psyches were shaped by the assassination of leaders, the promise of equality, near instantaneous world wide information exchange, environmental depletion, species extinction, moon landings, and war broadcast into our living rooms. These are very very different circumstances than were experienced even by our siblings who are only a few years older than us.

Oh, Late Boomers are a cohort. What's a cohort?

Cohorts are self identified grops of individuals who are close enough in age to have shared and to identify with the same defining moments and events in their lives. The phrase "Baby Boomers" was coined well before most or all of us could self-identify as anything. The Baby Boom is not a cohort. It is an externally imposed generational label. So let's see what cohorts actually exist within this expansive, lack-luster title.


Cohorts, for the purposes of this article and site, are self-identified groups of individuals who are close enough in age to have shared and to identify with the same defining moments and events in their lives. The phrase "Baby Boomers" was coined well before most or all of us could self-identify as anything. The Baby Boom is not a cohort. It is an externally imposed generational label. So let's see what cohorts actually exist within this expansive, lack-luster title.

In a traditional sense cohorts are members of an age grade who go through a societal unit's initiation rites together. Basically this means that cohorts are people of the same age who suffered the same painful experiences as they came of age. It's the old, "hey, we went to different High Schools together" phenomenon. Just because it is an anthropological and demographic term, it does not necessarily mean that it has to apply only to people from a small village in North Africa who have their strongest sense of affiliation with the other adolescents who were circumcised at the same time as they were. You might find yourself declaring affiliation with someone you just met in an airport after small talk allows you to discover that you both saw The Tom Tom Club at Danceteria on the same night back in '82 and remember that stunning woman who had the man following her around on a leash. But there is also that earlier time period when you were an acne-enhanced 8th year 4Her somewhere west of the Wea Plains. That certainly defines a slightly different subset of people with whom you can claim age-grade affiliation informed by a particular culture. I suspect you get the idea.

A generation is a time interval for societal replacement. It's the time it takes one group of people of prime breeding age to be replaced by their children at that same age. We usually think of it as being between 20 and 30 years. Cohorts are more flexible. A cohort can be a high school class, pre-1980 proto-punkers, or indian-print wearing vegetarians who were in high school when Janis Ian's "At Seventeen" came out. You can define the term as inclusively or in as tightly constricted fashion as you like. I have a tendency to define terms in a limber fashion. Language is fluid. Constraints enable as well as limit.

So how many labels can you think of for us? Me Generation. Blank Generation. Tweeners. Jonesers. Second Wave Boomers. Trailing Edge Boomers. Do any of these sound appealing to you? Nah, me neither. I don't particularly like Late-Boomers either, but it distinguishes the unique grouping of the post-Vietnam era Boomers from the older Boomers, while still linking us to the demographic phenomenon that was the post-WWII birth boom. Baby Boom births did not peak until 1957 and arrived back at 1945 levels only after 1964.

I get really really frustrated when people don't know which definition they are using for what. Now I don't mind loose definitions, I've played fast and loose myself, it's more fun that way, but sloppy thinking is so de classe. The definitions I use on this site tend to synchronize with definitions used by governmental entities. If you are going to pigeon-hole, you might as well use THE official roost's lingo. U.S. Government publications refer to the Baby Boom as the period from 1946 through 1964. Period. End of discussion. Be very careful of people who cannot distinguish generations from cohorts. Generation X did not begin in 1960. Generation X, by definition, cannot remember the first lunar landing. People born in 1964 can and do remember. Generations tend to be official designations these days.

Cohorts tend to be less official and more malleable, and self-defined as they are more than just an age grade. The very fuzziness of the terminology appeals to many individuals. Self-definition means that we can vary the definition as needed to include or exclude weird groups or individuals as required. My home town cohort is far more inclusive in range of tolerated behavior than my acknowledge you on the street in the big city cohort, but my web cohort is a totally different beast as the potential number is essentially without limit (or at least bigger than this ol' girlie can fathom.) Basically the soft and slow (as opposed to hard and fast) rule is that cohorts have to about the same age, sort of, and affiliated through a social linkage. If you are reading this, there is a very good chance that we are in the same cohort according to someone's definition.

Any questions?

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Left-Overs

http://www.apa.org/journals/psp/psp7961007.html